Project Planner.

a business plan for your website

Step 1 of 2 - Intro

Thank you for considering LadyGeekGeek Web Design for your project. This planner is the starting point for all my projects and will help me understand your business and requirements.

It should also help to capture your vision for the project. Think of it as a business plan for your website. The more detail you give, the better I will be able to help you.

If you have already filled in an enquiry form, some of the fields may be pre-filled with the information provided. If there are any areas or questions that you feel are not relevant or you can’t answer, don’t worry, just leave them empty for now. We can discuss them later at the kick off meeting. The time you spend on this planning phase will pay off many times during the project!

Your Details

Organisation / Company Name

Your Name

First Name Last Name

Job Title

Phone

Mobile

Website

Street Address Address Line 2 City Post Code Country

About Your Organisation

Tell me about your organisation/company:

Things to consider: • Your history • Purpose/ Vision / Business Objectives / Goals • Slogan or strapline • Geographic markets

Upload Organisation Documents

You can upload any relevant documents about your organisation here, for example business plan, strategic plan, info leaflet

Drop files here or

Accepted file types: pdf, png, jpeg, jpg, doc, docx, Max. file size: 512 MB.

What makes your organisation special?

What are the key reasons customers choose/should choose you over the competition?

Your Brand / Visual Identity

Do you have a logo and or current house style / brand guideline that needs to be followed in terms of colour, typography and tone?

Yes

Upload Branding Documents

You can upload any relevant files about your brand here; including your logo.

Drop files here or

Accepted file types: pdf, png, jpeg, jpg, doc, docx, Max. file size: 512 MB.

What is the mood you would like your logo/graphics/website to convey?

In other words, when someone views your logo /website what do you want their first impression to be? Please list 3 or more adjectives.

Do you have a colour preference?

If you do not have a pre-existing brand, please indicate if you have a strong preference or dislikes.

Your Customers / Users / Audience

Your website is your story. The more detailed your picture of your audience is, the better you can tell a story that matters to them in a way that interests them.

Who is your primary target audience/market?

If you can, please include details on age, gender, occupation and online behavior. Prioritise your audience.

What is the primary message you want to convey to your target audience?

How will you convey this message (eg video, pictures, testimonials)?

Don't worry if you're not sure about this - that's what I'm here for.

Do you already have a website?

Yes

Your Current Site

Look closely at your existing site to determine what you have, what you want to keep and what needs to be changed in the new site. These details will help me understand how your site is underperforming (both in terms of business goals and the user experience).

How effective is your current site at addressing your business goals?

Which aspects of your site do you feel are NOT successful and why?

Which aspects of your site do you feel ARE unsuccessful and why?

Do you plan on using content from the existing site? If so, which parts?

List elements that you DO NOT want included in your site

Have you any key findings from market research (including customer feedback, SEO and web statistics)?

Your Vision for your website

Vision is about more than knowing what your new website will look like. It’s about defining an experience.

How do you want your new site’s visitors to feel about your organisation?

Instead of picturing how it will look, picture how you want your audience to feel when they arrive at your new site. Inspired, hopeful, inquisitive? How do you want your organisation to come across to them: trustworthy, established, light-hearted, reserved?

What are the main objectives of the website?

Examples are: • Create awareness about organisation • Generate online sales for product or event • Raise donations • Build an online community • Build a repository for resources and materials • Position organisation as expert in the field

What are the main activities/calls-to-action you want users to do on your new site?

Examples are: • Buy something • Fill out a quote form • Send an online enquiry • Register and log in • Join social networks • Search for information • Order products online • Subscribe to newsletters • Take products tours • Sign up for product trials

List words to describe the end result of your project’s look and feel

For example, clean, balanced, modern.

When your new site goes live, how will you know that it is a success?

Your Competitors / Peers

Who are your competitors/peers?

Please list and say what do you like/dislike about their websites?

Leaving your competitors aside, what are your favourite websites in terms of design, functionality and overall appeal?

Please list website addresses and say why you like them.

Can you think of any websites designs that you really dislike?

Please list website addresses and say why you dislike them.

Web Content

Do you have a sitemap / page layout prepared - even if it’s provisional?

Please outline the website navigation structure, showing main menu items and sub menu items eg: About us Our team Services Products News Contact us

Do you need to write new content for your website?

Please describe.

Do you have high quality images available to use on the website?

If so please upload, email or share in a dropbox folder.

Upload relevant content files (Images, PDFs etc)

Drop files here or

Accepted file types: jpg, jpeg, pdf, gif, png, docx, doc, Max. file size: 512 MB.

Getting Visitors / SEO

Where/how do people learn about your organisation / project / product / service at present?

If you were using a search engine, what words or phrases would you use to find your site?

Which of these words or phrases is most important? Please list in priority order.

Other than what search engines will produce, what methods do you have in mind to spread the word about your website?

Do you have active accounts on any social networks? Which ones?

What’s Next?

Whew! Now that you’ve filled out the Project Planner, I will use all of this information to write your project brief.

Phone

This field is for validation purposes and should be left unchanged.